HELLO! I’M SHAR FERGUSON
Come Explore
ABOUT ME
Innovative Marketing Manager with over 12 + years of experience specializing in marketing communications, digital strategy and integrated marketing campaigns. With proven success creating high-level marketing programs to improve brand awareness, market share, digital and social engagement.
Seeking to increase sales at ABCO HVACR Supply & Solutions, spearheaded integrated marketing campaigns that improved customer sales by 30% for 7 consecutive years.
If you’re interested in learning more about me, keep reading or get in touch.
"Be the best you can be, and work to surround yourself with people who are even better"
Steve Jobs
MY EXPERIENCE
Background & Expertise
MARKETING PROGRAM MANAGER, ABCO HVACR SUPPLY & SOLUTIONS
2012 - Present
Manage and maintain assigned customer accounts. Collaborate with senior management on execution of integrated brand marketing campaigns and engaging marketing strategies. Develop compelling content and multimedia marketing programs including digital, social, advertising, email, partner marketing, and trade marketing. Oversee and manage marketing budgets. Key day-to-day contact with clients and agency partners. Played a key role in pitching and closing prospects. Cultivated positive and enduring relationships with clients.
Key Achievements:
Championed efforts to grow client sales by 30% YoY for seven consecutive years by introducing turnkey direct marketing and digital media campaigns ready for use by contractors.
Reduced advertising costs by introducing more effective media planning and ad contract negotiations.
Managed digital marketing campaigns for 60 customers.
ADVERTISING COORDINATOR, RELX GROUP (FORMERLY REED ELSEVIER)
2010 - 2012
Managed advertising responsibilities for a global information analytics firm. Provided top-tier account support including pre/post-sales support for advertising campaigns. Managed content and distribution of monthly sales newsletter recognized for motivating teams and improving best-practice sharing.
Key Achievements:
Developed multimedia advertising campaigns that significantly increased web traffic.
Significantly increased ad page proof accuracy by reviewing and approving ad page proofs.
ADVERTISING MANAGER, E.W. WILLIAMS PUBLICATIONS
2008 - 2010
Built and presented sales pitches to close deals while growing revenue and driving advertising sales. Constructed effective advertising campaigns that targeted client goals.
Key Achievements:
Led efforts to grow advertising sales in the Interior Decorator’s Handbook by 50% within 2 months, which was a listing of 3,000 companies and 600 categories.
DIGITAL ADVERTISING
Social Media and Online Display Advertising Campaign Management
YOUTUBE ADVERTISING
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Video Advertising Campaign Management
PERFORMANCE MARKETING
Pay Per Click Advertising Campaign Coordination and Management
DIRECT MAIL ADVERTISING
Direct Mail and Print Media Campaign Advertising Management
EDUCATION
What I’ve Learned
DIPLOMA OF DIGITAL MARKETING, NEW YORK UNIVERSITY
2017 - 2018
This diploma is designed for professionals with an understanding of marketing fundamentals, including assessing brand strategy, positioning, and communicating a brand’s story in an online world. As a participant in this program, I have broadened my understanding of how to develop a customer-centric digital experience that engages customers along their journey.
This program has enabled me to advance my understanding and implementation of digital marketing techniques. I also learned how to develop and implement effective digital cross-channel strategy; optimize paid, owned, earned, and social media channels across platforms, including mobile; map the customer journey with online and offline touch points; leverage search engine marketing (SEO and SEM), inbound marketing, social media channels and campaigns, and email marketing campaigns; and analyze ROI and ROMS.
BA, STATE UNIVERSITY OF NEW YORK COLLEGE @ OLD WESTBURY
1999 - 2003
While studying for my B.A. in Media Studies and Communications a variety of courses was offered both on theoretical and practical levels, in communications and all varieties of media including:
Radio
Television
Newspapers
Interactive Media
Advertising and Marketing
My studies enabled me to develop strong writing, reporting and other communications skills. Further, I was able to develop a critical view of the role and dynamics of media in contemporary American society.
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